Eighty percent of success is showing up.
— Woody Allen
If you just keep showing up, you’re 80% there.
It may seem elusive as to why some blogs “make it” and many don’t, but 99% of successful blogs follow pretty simple plan of success:
They show up. Again and again.
S0, how do I show up?
My best recommendation for new bloggers or bloggers struggling to show up is to set a simple schedule. I’d recommend committing to 1 post a week, maybe less.
It’s always easier to increase your posting schedule later. It’s much more difficult to decrease the amount of content you are publishing unless you have something else to offer your audience.
On Minimalist Baker, we started doing two posts a week and we didn’t miss a post. We didn’t miss a post for holidays. We didn’t miss a post when we had to be at work at 8:00am the next morning and it was already 11:00p. We just quit giving excuses and started showing up.
We kept that up for about 6 months. Then we started doing 3 posts a week. We haven’t stopped either. When we were away from home for 3-4 weeks at time, guess what? 3 posts a week.
But I have really high standards for my site, I can’t show up that much…
This doesn’t mean you can’t commit to your vision for the site (high quality content, etc.)
In fact, that’s one reason I’d suggest you err on the side of producing less content at first.
Ultimately, which is better: Producing lots of little posts that aren’t engaging, interesting and showcase your talents, or creating 1 really great post?
Quality is always better than quantity.
Here’s the short of it:
If you want to make your food blog work, you have to work. You have to keep showing up. You have to hustle.
Why is “showing up” so important?
We could cover this for days, but there are two big reasons to show up.
- You give your audience something to expect from you. It builds trust and a relationship. They know you’ve been showing up once a week for four months and now they can count on you showing up next month.
- It gets you into a practice of actually creating content and making something happen.
Here’s where the real magic happens…
Showing up makes something else happen: You get better at your craft.
Sounds kind of silly to say, of course you’d get better with more work.
However, let’s flip the idea around. Do you ever get frustrated that your site isn’t “working?” That you don’t instinctively have the “thing” that it takes to make your site work?
Have you ever worried that you aren’t good enough, can’t produce high quality content, or could never make something out of your project?
Or, if you’re like me, do you look at other bloggers and think that they have some magic skill that you can’t ever attain?
Nobody instinctively knows any of those things. Seriously.
Instead, people that are successful keep showing up.
The best way to get better is to keep showing up.
John, I have been “showing up”…
So, there’s a certain type of blogger that has been consistently posting and adding content to their site. Yet, it doesn’t go anywhere.
You maybe posting, but are you really showing up?
Is your vision clear?
Are your posts as good as you can make them?
Your challenge will be consistently showing up with high quality content. Quit posting for the sake of posting and instead work really hard at each post. Make the photos line up better. Edit your grammar (2, 3, maybe 4 times).
I’m not telling you to beat a dead horse and continue working on something that simply doesn’t work. However, the biggest problem with bloggers “making it” is that they quit trying.
Don’t be fooled. This is hard work. You might keep showing up for months or years before something clicks.
But the act alone makes something magical happen. And I know you have that in you.
Showing up isn’t just about posting…
It’s actually important to keep showing up in lots of different ways. That’s pretty much the definition of hustling.
Want to improve your food photography? Keep showing up by reading books and taking a course and actively learning how to get better. Take photos, analyze, and critique yourself. Repeat. KEEP SHOWING UP.
Want to improve your writing? Keep writing. Solicit feedback. Read a book on writing (such as Bird by Bird). KEEP SHOWING UP.
Want to be a better designer? Design today. Design tomorrow. KEEP SHOWING UP.
You can do this. Seriously, you have everything within you to make this work. One of the easiest ways to start figuring it all out is just showing up.
How are you going to show up?