You want your site to be perfect.
You fear making a decision when you have many great options, especially when those decisions surround a new project or idea and could potentially have great impact.
You don’t want the decision to hinder your future product/project’s worth.
I’m terribly sorry, but you have analysis paralysis (AP).
The good news: There is a cure.
The ONLY Cure for Analysis Paralysis
You have to get MADD.
Make a damn decision. (MADD)
Although the cure my scare you, it’s neither experimental nor costs you a dime.
Pretty self-explanatory, right? I use this little acronym when I catch myself in this state of mind, which is embarrassingly often.
Forget the pro and con list: If you’re at this point, you really know more than you need to know.
What if I make the wrong decision?!
This is the heart of AP. You fear you will make the wrong decision.
You’ll choose the wrong site theme and it will hold your amazing work back from ever being shared. The logo you choose will be outdated in three years. The entire of direction of your website could be a flop.
Couple this with some false notion that the reason some blogs are successful is that they have everything perfect and you’re on the fast track to getting nothing worthwhile done.
A story about My AP
I over analyze software all the time. When setting up our first ecourse, I fretted over having the perfect site software. The problem? There are lots of good options. Not only that, but each one had features I wasn’t sure how I’d use, but might want in the future.
At the same time, each piece of software meant I would have to work through some issue. Software 1, I had to use a payment system I didn’t like, Software 2 didn’t organize my subscribers in a useful way, and so on.
No service stuck out as best. I over analyzed, staying up late until…well, the next day studying different options and services. What I should’ve been doing was finishing the course, proofing the text, and making it great.
Instead, I wasted away on researching the many incomplete solutions.
My fear was that if I didn’t have the right system, we might lose a sale (overall small cost in consideration of the value of just getting it out there) or not be able to add features we might want in the future.
Ultimately, Dana snapped me out of it, told me to make a decision, and that’s what we did.
Guess what? It wasn’t even the best option. However, the best option was invented 6 months later. So now I’m on a system I really like. In the end, it wouldn’t have mattered which system I chose.
The truth about your decision
You might make the wrong decision. But rarely will it be the nail in the coffin. The nail in the coffin is not showing up, no longer hustling, no longer caring about what you’re doing. And those are much more important questions to struggle with.
If you make the wrong decision, it’s pretty much 100% fixable. Wrong theme for your site? Change it in 6 months. But most importantly, keep making content for 6 months.
Bought a Nikon, but worried that you might like a Canon more? Sell the camera in 6 months and try the other.
Making the wrong decision and figuring it out is worth infinitely more than worrying about making the right decision.
Simplicity really rules here. This is probably my most favorite quick remedy for AP.
Find the most simple option, the one that’s most easy to implement, and the one that will take as little effort to maintain as possible.
Choose it, implement it, be done with it.
Worried you might need a new feature later on? Figure it out then. For now, go as simple as possible.
Can’t decide if your new shopping cart should be a one-time fee plugin or a 1-click install from a 3rd party service? Which takes less time to get your product to market? Do that thing.
Want social media buttons on your site, but can’t figure out which version will work best for you? Just choose one, install it, and move on.
Can’t decide if you need 10 posts to launch your site or 1? Write 1. Launch. Then keep showing up. But LAUNCH.
The real problem (and sad part) with AP is that you lose focus on what you really want to do. If you’re working on your website and you’re worried about which piece of software to buy or what your post title should be, you could easily fall into analysis paralysis.
You freak out because if you make the wrong decision you might have software that doesn’t work for you in a year or your post might not get all the SEO attention you think it deserves.
However, that’s not even the worst of it. The worst part about AP is that you stop doing the most important thing you could be doing.
Instead of hustling toward the most important part of your project, you’re stuck twiddling your thumbs on something that likely doesn’t even matter.
How about instead of worrying about making the perfect decision, you simply write another blog post. Improve your photography. Or create a product. Doing something is always better than nothing. Move forward, hit publish, period.
Isn’t this haphazard?
Of course, I’m not telling you to make an important decision without doing any research.
However, be really honest about how important your decision is.
Trying to decide on the perfect font for your website? Is this more important than creating great content? I mean, really? How much effort should be given to this versus just making a great post?
The problem with AP is that you want an excuse to keep you from doing the work you love. It’s much easier to waste your time worried about being right than it is to just show up and do something.
However, if you want your art to work, you need to hustle. You need to make a damn decision and do something.
This is why I wrote the 5 minute guide to starting your food blog. You have two resources I trust and use, great guarantees and risk free trials, and you can set it up your website in a future proof, yet crazy simple fashion.
Stop worrying about the wrong decision and Make a Damn Decision. (MADD, remember?)
Don’t fear being wrong. It really doesn’t matter. What matters is that you actually create something.