Digital Marketing / Social Media Specialist

Are you a creative writer, social media expert, and love food? Come work with Minimalist Baker!

What we’re looking for:

An exceptional, experienced digital marketing and social media expert for Minimalist Baker.

The ideal candidate:

  • Has extensive knowledge of the best times to publish content on various social networks
  • Is a skilled copy writer and enjoys the work of perfecting copy and fine details
  • Exceptional at writing/developing email marketing campaigns
  • Has an understanding of the Minimalist Baker brand and mission
  • Enjoys food and cooking/baking and has a knowledge of alternative diets
  • Enjoys spending time on social media, learning about the new platform functionalities and trends, will help us engage in new ways, and hopes to bring something fresh and innovative to an established, growing brand.
  • Feels comfortable answering cooking-related questions (i.e. substitutions, troubleshooting, etc.). You don’t have to be an expert, but have a general awareness of vegan, gluten-free cooking and baking.
  • Is comfortable with filming/creating Instagram reels of our recipes.
  • Is skilled at engaging in and managing community discussion on social media platforms, especially in times of high stress or controversy.

Push us forward:

We have a social media strategy we’ve been following for some time now and are excited to collaborate with you on it. But we also want someone who is going to look at our brand with fresh ideas and innovative ways we can improve and move our mission forward. You’ll have us as a springboard, but we want to see you excel by pushing our brand further measurable via consistent growth and heightened engagement on all platforms. 

Responsibilities:

  • Manage social media accounts, including Pinterest, Twitter, Facebook, Instagram, TikTok, and YouTube.
  • Create and schedule social media posts for all new content being published.
  • Follow up on all posts to ensure the image quality is high, captions are without grammatical error, and links work. Also check in on comments and reply / moderate as needed. This should be done 1 hour after the post, and again at 24 hours (more as needed if comments are very active).
  • Re-share existing content on social platforms in innovative and interesting ways (new and old reader favorites, as well as seasonal recipes).
  • Respond to comments / manage discussion on social media (especially on posts that are receiving a lot of feedback).
  • Manage Instagram DMs in a prompt and professional manner
  • Re-share posts we’re tagged in on Instagram stories with relative frequency
  • Write and develop email campaigns

Skills required:

  • Management of all social media channels, with a thorough understanding of Pinterest strategies for food blogs
  • Management of email campaigns on various platforms
  • Later social media platform (or something similar) for scheduling posts in advance
  • Has an eye for beautiful imagery and our brand’s aesthetic
  • Knows how to engage with our audience via comments/posts
  • Comfortable making Instagram reels of our recipes

Bonus qualifications:

  • Experience in PR
  • Has worked for food/CPG brands
  • Experience using Google Ads, Instagram Ads, or other advertising platforms
  • Experience handling sponsored campaigns

Examples of the work you’ll be doing:

  • Mapping out and creating strategy and posts for all social channels, promoting new posts and digging into the archives to share relevant content
  • Managing comments on all social platforms, particularly questions about troubleshooting and substitutions
  • Fostering a sense of community on our social platforms
  • Moving our brand forward with innovative social strategies
  • Monitoring posts on all channels to ensure links have worked, grammar is correct, and images are clear and crisp

Work description:

  • Our content is usually scheduled at least 3-4 weeks in advance, sometimes more. Your schedule will be flexible, but there will be some coordinating with the team to make everybody’s work most efficient. We expect you to keep content scheduled in advance (we don’t like doing work last-minute). Occasionally, there may be last-minute changes that need to be addressed.
  • We’re looking for someone who is detail-oriented, has excellent communication skills, and will take the time to make sure every social media post / piece of content is perfected.
  • This position requires someone with an eye for and ability to create innovative, eye-catching content with the images and recipes we provide. We are looking to add fresh content and new ideas to our feeds!
  • Ideally you’re the type of worker that’s very self sufficient and doesn’t need much managing.

The Nitty Gritty:

  • Salary: $50,000-60,000/year DOE + benefits (health insurance, PTO)
  • 35 hours/week
  • We will start with a 90-day review and follow up with a 6-month review to give us both the opportunity to make sure we’re a great fit.
  • Located in Austin, TX or willing to relocate highly preferred.

Applying:

  • There will be a series of specific questions you’ll answer as part of your application.
  • We’ll ask you to include a 2-minute video or audio file explaining why you think you’d be a rockstar at this position and how you think you can improve on what we’ve already built.
  • Apply with your hourly rate requirement and any examples of social media, writing, and creative work you’ve done in the past.
  • If selected for an interview, we will ask for you to submit 2 examples of social media posts on a variety of platforms for 2 of our recipes/posts.
  • All your information will be kept confidential according to EEOC guidelines.
  • Final candidate will need to agree to a background check.

Ready to Join the Team? Apply Here!

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