I’ll speak in a monstrous little voice.
How do I know what to write about?
How do I find my voice?
What’s my thing?
If this were easy, you would’ve already found the answer. Since it’s not, I have a few steps that can help you in analyzing your perspective and finding a platform that fits your personality.
It’s quite possible you will need to repeat these steps multiple times in varying circumstances. At first, finding your voice is important for knowing where to even start (or restart) with your blog.
Later on, it might be important for knowing what types of posts to create or the strategy you are implementing on your website.
You need to be honest with yourself. Where is your site/idea now? Is it as good as it can be? Can you do better?
Can you solicit feedback? Ask some close friends if your idea is good. Listen to what they say. Give them a drink. Ask them again.
Now, ask someone else to elaborate on their idea.
If you have been blogging for years, can you clearly articulate what you blog about? Can you say it in a single sentence?
Does your content center around a certain theme? Is there a way you could move forward with that theme?
Finding your voice will be impossible if you can’t be honest with yourself. The heart of growth is honest critique followed by improvement. It takes a wild amount of vulnerability, but it’s the path you’ve chosen (and a it’s a noble one).
Once you have the willingness to honestly evaluate yourself, my next suggestion would be to simplify. Simplify everything.
I even like the idea of simplifying a working space so you can think about this for a while. Turn off your electronics. Sit in quietness for a while. Have a cup of tea and just think.
Can you simplify your message?
Can your site have less?
Could you tackle fewer topics?
Could your posts contain less rambling?
Can you remove things from your site that don’t build into your message and brand?
From here, your next task will be focusing. Find a point, a thing, something you can stick to.
One of the big problems with blogs that don’t go anywhere is that they don’t focus. Instead, they are just ramblings of everything from dog sweaters to Olive Garden dishes.
Instead, why don’t you find a little corner on a specific topic? A thing. Your thing.
A lot of people call this finding a niche. I think that’s a fine term, but it’s sometimes hard to define what qualifies as a niche.
Rather, I like to call it your thing. As in, what can be your thing?
Our thing here is simple baking. Sometimes we have really great recipe ideas that aren’t simple. Guess what? We don’t share them here.
The real benefit here is that it’s a lot easier to stand out in a quiet corner than it is in a busy public square. There are thousands of blogs started every day and ultimately you want to stand out from all the other noise out there. One way to achieve this is to find your voice and stick with it.
If you were to start today, which site would be more likely to stand out: 1) A food blog; or 2) A Celiac Nut-free Baking blog?
Sure, the available audience for the a general food blog is bigger, but there is much more noise there. Wouldn’t you rather be awesome at just one thing?
I’m not saying you can’t start a food blog and make it, it’s just going to be a lot more difficult. In my opinion, if you are starting out today, food blogging is too broad of a topic.
For example: You could tackle something such as a vegan food blog, but I’d even dig a bit deeper. What about vegan baking? What about simple vegan baking? What about a blog that always uses the same staples? Can you be the expert on quinoa blog?
Repeat and Get Started
Going through theses ideas at the beginning will give you direction and focus. Reevaluating constantly will help and give you direction when things get difficult or confusing.
How I would use these three points in finding your unique website proposition:
1. Evaluate yourself – your time, your commitments, what you desire with your life.
2. Simplify your distractions – get rid of technology for a while, sit in quietness.
3. Focus in on what still exists – what idea comes to mind?
4. Take that idea, and go back to evaluation. Is it a good idea? Something you could love doing? Can you come up with ideas that surround this topic?
5. Are you able to simplify the idea even further? Could you maybe focus on only part of your idea and still have plenty to share?
6. Focus in on that one idea. Can you really latch onto it and create a world of art within it?
Now repeat as much as possible.
There are still great ideas out there that haven’t been shared. If you can find a craft that you care about and really stick to it, you’re bound to learn something. You’ll probably have a blast, but (at minimum) you will grow.
Evaluate. Simplify. Focus. Repeat.